Welcome to Route 66 Adventures where the neon still glows bright along Route 66, shiny new Studebaker cars roll from the factory in South Bend, the Edsel is the talk of the town, and tail fins represent the latest in automotive styling.
We at Route 66 Adventures work hard to ensure your stroll down Memory Lane is a pleasant, enjoyable, and memorable one. In addition to regular posts by award winning author Jim Hinckley, there are numerous links to sites, including classic roadside locations, that will help in your endeavor to plan the ultimate trip along the Main Street of America and other legendary highways. In addition there are also a number of links to sites that provide technical information, as well as support, to keep your vintage car on the road.
We have also added a wide array of information about Kingman, Arizona, the self proclaimed "Heart of Historic Route 66", that is updated daily.
Before you leave meet the proprietor and learn about forthcoming projects by this author. Please take a moment to give your impressions, thoughts, and suggestions as to how we may make your visit more enjoyable.

Thank you - the Route 66 Adventure team

©2013 Jim Hinckley (includes the Route 66 Adventures logo, Jim Hinckley's America, and the logo used in conjunction with Jim Hinckley's America.

A Jim Hinckley's America Sponsor

A Jim Hinckley's America Sponsor
Kingman's only Route 66 resort!

Tuesday, July 1, 2014


Silver tongued wordsmith Ned Jordan of the Jordan Motor Car Company was well known for his prose and ability to create evocative, emotion stirring advertisement. In its time his Somewhere West of Laramie piece was as well known as Dinah Shore encouraging folks to see the U.S.A. in their Chevrolet. 
Several days ago I was contemplating the current state of Route 66, its future, and its fast approaching centennial. As I waited to flip the garlic and onion filled burgers my thoughts began to wander as they often do at such times and soon I was contemplating what Ned Jordan would do to promote this road. How would he attract a younger, more diverse audience? 
In 1927, the road was promoted as the Main Street of America. In 1946 people were encouraged to get their kicks on Route 66. 
While both slogans remain relevant and popular, they are also sepia toned with a bit of fraying around the edges. What new slogan or promotion inspires adventure on the double six today? What slogan, as with the road itself, aptly bridges the gap between the past and future today? 
Professor Nick Gerlich, a fellow Route 66 enthusiast with a devotion to unraveling the mystery of successful marketing may wish to chime in here. My thinking seems to be rooted in the type of marketing that pushed poor Dobbins from the streets and filled them with clanking, smoking Fords and Buick's, Jordan's and Studebaker's. 
Scattered here and there among the international legion of Route 66 enthusiasts are fresh young faces not yet creased by the passing of the years. They are the ghost of Christmas future on the legendary double six. They hold the key to successfully marketing this iconic old highway and keeping it alive for the second century.
Zdnek and Eva Jurasek of the Czech Route 66
Watch this clip of Kumar Patel with Harry Smith of NBC News on Route 66. Listen to the honest reverence for this storied old two lane highway; that is the future of Route 66, that is the voice of the next generation of stewards.
Watch a few of these videos that chronicle the adventures of "Roamin'" Rich Dinkela. This is how to lure a younger generation through the promise of adventure, this is another steward that will ensure the road is as popular in its second century as it was in the first.
Take the time to visit with Chris and Katie Robleski, examine with a critical eye their innovative photographic work at Fading Nostalgia, bask in their enthusiasm for the road less traveled and legendary Route 66, and imagine the scores of future adventurers that they will inspire. Here too we see the ghost of Christmas future.   
Route 66 may be an American treasure but the passion it inspires is international in nature. The army of enthusiasts from France and New Zealand, Australia and the Netherlands, Norway and the Czech Republic who seek an authentic American experience on this old road that has become America's longest attraction are also the ghost of Christmas future. 
Their infectious passion and enthusiasm challenges Americans to be caretakers and stewards, adventurers and historians. It also inspires a hunger to ignite a passion in a new generation of caretakers for the treasures of Route 66. 
I am not sure what the slogan for the new century will be. I only know that the old road is in good hands for another century as long as folks like Kumar and Rich, Kevin and Rick, Chris and Katie, Karel and Hanneke, Jeroen and Maggie, Oscar and Daniel share their enthusiasm and passion for the legendary double six.    

1 comment:

  1. The Mother Road has helped renew interest in two-lane highways and for that, it will continue to ride on forever.

    As for Route 66 itself, whenever I have traveled parts of it I feel a sense of awe and mystique. Yet, as Texas Country and Western singer Johnny Bush looked back on, "No two journeys ever end the same." Whether you are going into the High Plains of Tucumcari or the desert filled Mohave in Needles, the experience is always going to be unique.

    Thanks for the reminder, Jim.


Thank you for helping make Route 66 Chronicles a wonderful adventure we can share together -



The Jim Hinckley Collection


Domestic Shipping Only

Fully Customized Tours on Route 66 and in the Southwest

Fully Customized Tours on Route 66 and in the Southwest
Stop by our booth at the Miles of Possibility Conference in Edwardsville, Illinois October 30 - 31

Popular Posts



Jim's bookshelf: read

Band of Brothers: E Company, 506th Regiment, 101st Airborne from Normandy to Hitler's Eagle's Nest
John Adams
Black Range Tales
The Kalamazoo Automobilist
Original Intent: The Courts, the Constitution, & Religion
Half a Wing, Three Engines and a Prayer
Classic Chevrolet Dealerships: Selling the Bowtie
By Motor to the Golden Gate
The Last Convertible
Chrysler, Ford, Durant and Sloan: Founding Giants of the American Automotive Industry
Virgil Exner: Visioneer: The official biography of Virgil M. Exner, designer extraordinaire
The Rise and Fall of the Third Reich: A History of Nazi Germany
Common Sense, The Rights of Man and Other Essential Writings of Thomas Paine
Legendary Route 66: A Journey Through Time Along America's Mother Road
The Diary of a Young Girl
Five Lies of the Century
Flyboys: A True Story of Courage
Two Years Before the Mast: A Sailor's Life at Sea
The Hiding Place
The Best of Robert Service

Jim's favorite books »

The Jim Hinckley Collection on